Case studies

Impulse Fragrances Australia used to find young influencers with a strong TikTok and Instagram presence. The target demographic audience is teens (predominantly female) with an interest in fashion, music and pop culture.

Model Campaign: Opera Australia

One of the world’s busiest opera companies, presenting more than 600 performances every year. Opera Australia is the biggest employer in the Australian arts industry, employing a huge range of people including stage managers, wig-makers, and scenic artists.

Model Campaign: Henkell Sparkling Wine

When it comes to being the best seller and making quality sparkling wines you know at the top of your mind it’s going to be Henkell. Their sparkling wines can be found globally in more than 100 countries and have been the pioneer and market leader for sparkling wine even at the end of the 19th century.They were looking for a casual and fun shoot to post on their social media and website. Henkell wanted an easy breezy casting process and decided to go to to book their models.

Models and Actors Campaign: Stoneleigh Wine

They were looking for models and actors that had a natural and approachable aura to launch their upcoming new look to be posted on their website and across all social media accounts. Stoneleigh wanted to take photos and a few videos to post as reels or stories and preferred if the talent had acting/modelling experience.

Model Campaign: Intu Wellness

Intu Wellness used because they wanted to book models with a beautiful smile and clean fresh skin. The only thing they found difficult with using was how they were going to choose only 5 from the 112 qualified applicants... Kidding aside we think from the photos produced from the photoshoot it’s safe to say that Intu Wellness did not regret using 

Model Campaign: Recess

They went to looking for the right models to launch their rebranding from “The Nook” to the better-known brand now, “Recess”. They wanted diversity in their models with the ethnicity of Japanese, Chinese, Eurasian, Pan Asian, African roots, and Pacific Islander.

Model Campaign: Lekker Bikes

When talking about quality bikes, the first thing that might come to your mind is Lekker Bikes they are a Dutch / Australian bike company looking to change the way Australians view cycling. They make durable and quality bikes that are yet very stylish.They wanted a shoot that is about breaking down the barriers of what cycling looks like and showing everyone that you can look your best and get there all at the same time. They were looking for models that were unique in whatever way mattered and have a little bit of quirk. Through they were able to capture just that.

Model Campaign: Soi(e) Lingerie

They wanted a diverse casting of women to show off just how versatile their bras are. Soi(e) Lingerie went to looking for Asian, Aboriginal, and fuller-bust models in their 20s-30s. After posting the job listing they were happy to see the number of applications they got and how easy it was to cast them even though they required a specific body type and ethnicity.

Model Campaign: MLKD

When MLKD were looking to cast a vast range of women for a fun shoot to show off their product, they went to looking for pregnant, breastfeeding, and postpartum moms. You would think casting a specific model like theirs would be hard, but choosing made it a lot easier for them because the rates of models were already posted and they had models applying to them left and right.

Model Campaign: The Athlete's Foot

When people hear the brand The Athlete’s Foot they instantly think of the words trusted, quality, and stylish athletic shoes. People have been choosing them since 1971 when their founders, Robert and David Lando, opened the first TAF store in Pittsburgh, Pennsylvania.They were looking for models with a sporty, athletic build and experience in sports/running photoshoots. That’s why they did not regret choosing because that’s exactly what they got.

Model Campaign: Hamilton Island

Hamilton Island is known for the tours they offer like up-close sightings of koalas, kangaroos, wallabies, and kookaburras. The wonderful views of the surrounding islands that you will only get to see when you are on Hamilton Island. They are also one of the Whitsunday Islands in Queensland, Australia, close to the Great Barrier Reef.They wanted to show other people the wonderful activities and sights you can do when you are staying with them. That is why when they went to to shoot their tourism campaign they did not have a hard time looking for the models they wanted. They were looking for female and male model that was going to be posing as a couple.

Actors and Models Campaign: Koala Mattress

Koala has used to book over 50 jobs! Yes, you read that right… 50!! So all that gorgeous talent you see on your Instagram/ Facebook newsfeed comes straight from us. Talent including models, actors, influencers, photographers, real-life talent, families, grandparents, content ambassadors, micro-influencers, competition promotors, stylists, videographers, event attendees, Pinterest content creators, real couples.. the list goes on!

Influencer Campaign: Lark Distillery

For all those fabulous Dad's this Father’s Day, Lark Distillery launched a Steak & Whisky Gift Pack & Masterclass that consumers could participate in across Australia. To generate awareness of this perfect gift idea, Lark engaged 9 Influencers to promote the gift pack, as well as create content & brand awareness for the Lark Distillery brand more broadly.

Influencer campaign: Vital Strength

When leading protein brand Vital Strength was launching their rebranded range, they came to to engage a mix of mirco and macro influencers in the Health, Fitness, Wellbeing & Lifestyle categories.

Model Campaign: Adore Beauty

Adore Beauty is Australia’s first cosmetics retailer to sell exclusively online, offering a curated collection of 200+ beauty brands including Dermalogica, The Ordinary, Estée Lauder & Kérastase. Adore Beauty have been using for over 2 years to find a range of models for stills and video shoots, and influencers for a variety of campaigns.

Model Campaign: Pilot Healthcare

Pilot is a technology platform that helps Australian men take command of their physical and mental health. That means learning about their problems, then connecting them with trusted Australian doctors, psychologists and pharmacists to take action.

Influencer Campaign: Sofi Spritz

Sofi Spritz utilised managed campaign service to execute the launch of 2 new drinks released into Grill'd stores, nationally. SOFI Spritz produces a range of pre-batched drinks inspired by the most popular cocktails in Italy. SOFI is lighter than wine with only natural ingredients and no added sugar, so good news for you, next time you're enjoying a delicious burger, you can enjoy a Sofi Spritz's too - perfect for summer! Influencer Campaign marketing is a type of marketing that focuses on using key leaders to drive your brand's message to the larger market.