Case studies

Lounge Lovers is an Australian furniture retailer that provides exactly what the market truly wants: quality furniture at an accessible price. They achieve this positioning by perfectly balancing comfort, function, and design. Recently, Lounge Lovers went to theright.fit looking for two female models to show off various pieces of furniture and repurpose them for use across critical digital assets such as the company's Instagram and website.

Model Campaign: Intu Wellness

Intu Wellness used theright.fit because they wanted to book models with a beautiful smile and clean fresh skin. The only thing they found difficult with using theright.fit was how they were going to choose only 5 from the 112 qualified applicants... Kidding aside we think from the photos produced from the photoshoot it’s safe to say that Intu Wellness did not regret using theright.fit 

Model Campaign: Recess

They went to theright.fit looking for the right models to launch their rebranding from “The Nook” to the better-known brand now, “Recess”. They wanted diversity in their models with the ethnicity of Japanese, Chinese, Eurasian, Pan Asian, African roots, and Pacific Islander.

Model Campaign: Lekker Bikes

When talking about quality bikes, the first thing that might come to your mind is Lekker Bikes they are a Dutch / Australian bike company looking to change the way Australians view cycling. They make durable and quality bikes that are yet very stylish.They wanted a shoot that is about breaking down the barriers of what cycling looks like and showing everyone that you can look your best and get there all at the same time. They were looking for models that were unique in whatever way mattered and have a little bit of quirk. Through theright.fit they were able to capture just that.

Model Campaign: Soi(e) Lingerie

They wanted a diverse casting of women to show off just how versatile their bras are. Soi(e) Lingerie went to theright.fit looking for Asian, Aboriginal, and fuller-bust models in their 20s-30s. After posting the job listing they were happy to see the number of applications they got and how easy it was to cast them even though they required a specific body type and ethnicity.

Model Campaign: MLKD

When MLKD were looking to cast a vast range of women for a fun shoot to show off their product, they went to theright.fit looking for pregnant, breastfeeding, and postpartum moms. You would think casting a specific model like theirs would be hard, but choosing theright.fit made it a lot easier for them because the rates of models were already posted and they had models applying to them left and right.

Model Campaign: The Athlete's Foot

When people hear the brand The Athlete’s Foot they instantly think of the words trusted, quality, and stylish athletic shoes. People have been choosing them since 1971 when their founders, Robert and David Lando, opened the first TAF store in Pittsburgh, Pennsylvania.They were looking for models with a sporty, athletic build and experience in sports/running photoshoots. That’s why they did not regret choosing theright.fit because that’s exactly what they got.

Model Campaign: Hamilton Island

Hamilton Island is known for the tours they offer like up-close sightings of koalas, kangaroos, wallabies, and kookaburras. The wonderful views of the surrounding islands that you will only get to see when you are on Hamilton Island. They are also one of the Whitsunday Islands in Queensland, Australia, close to the Great Barrier Reef.They wanted to show other people the wonderful activities and sights you can do when you are staying with them. That is why when they went to theright.fit to shoot their tourism campaign they did not have a hard time looking for the models they wanted. They were looking for female and male model that was going to be posing as a couple.

Actors and Models Campaign: Koala Mattress

Koala has used theright.fit to book over 50 jobs! Yes, you read that right… 50!! So all that gorgeous talent you see on your Instagram/ Facebook newsfeed comes straight from us. Talent including models, actors, influencers, photographers, real-life talent, families, grandparents, content ambassadors, micro-influencers, competition promotors, stylists, videographers, event attendees, Pinterest content creators, real couples.. the list goes on!

Influencer Campaign: Lark Distillery

For all those fabulous Dad's this Father’s Day, Lark Distillery launched a Steak & Whisky Gift Pack & Masterclass that consumers could participate in across Australia. To generate awareness of this perfect gift idea, Lark engaged 9 Influencers to promote the gift pack, as well as create content & brand awareness for the Lark Distillery brand more broadly.

Influencer campaign: Vital Strength

When leading protein brand Vital Strength was launching their rebranded range, they came to theright.fit to engage a mix of mirco and macro influencers in the Health, Fitness, Wellbeing & Lifestyle categories.

Model Campaign: Adore Beauty

Adore Beauty is Australia’s first cosmetics retailer to sell exclusively online, offering a curated collection of 200+ beauty brands including Dermalogica, The Ordinary, Estée Lauder & Kérastase. Adore Beauty have been using theright.fit for over 2 years to find a range of models for stills and video shoots, and influencers for a variety of campaigns.

Model Campaign: Pilot Healthcare

Pilot is a technology platform that helps Australian men take command of their physical and mental health. That means learning about their problems, then connecting them with trusted Australian doctors, psychologists and pharmacists to take action.

Influencer Campaign: Sofi Spritz

Sofi Spritz utilised theright.fit managed campaign service to execute the launch of 2 new drinks released into Grill'd stores, nationally. SOFI Spritz produces a range of pre-batched drinks inspired by the most popular cocktails in Italy. SOFI is lighter than wine with only natural ingredients and no added sugar, so good news for you, next time you're enjoying a delicious burger, you can enjoy a Sofi Spritz's too - perfect for summer! Influencer Campaign marketing is a type of marketing that focuses on using key leaders to drive your brand's message to the larger market.

Model Campaign: Bailey Nelson

We love everything the Bailey Nelson brand stands for - affordable and stylish glasses, that are high quality and a style to suit every face. Which I think they content shoots really sum up! Bailey Nelson have used theright.fit to find a huge range of different face shapes, ages, ethnicities and personalities to help bring their content to life.

Influencer Campaign: Cashrewards

Australian-owned and operated, Cashrewards is Australia’s largest and most trusted cashback shopping community with over 800,000 members. Cashrewards members receive cashback when shopping at over 1,500 leading online and physical stores, while store brand partners enjoy the benefits of increased traffic and sales. We've loved working with Cashrewards on 3 campaigns now, helping them find, brief and book the most suitable influencers for their campaigns.

Model and Influencer Campaign: Citizen Wolf

To showcase their products, they need models of a range of sizes, heights, ethnicity and gender for their campaigns! Citizen Wolf has been booking models for their campaigns from theright.fit for the past 4 years across Australia, as well as photographers & hair & makeup artists from the marketplace too.