Case studies

Actors and Models Campaign: Koala Mattress

Actors & Models: Koala Mattress |

The breakdown:

BUDGET: $150 to $3000 per person



Koala is one of our favorite brands, for so many reasons, but one BIG reason is that they know how to get the MOST out of using for ALL of their campaigns.

Gone are the days where a brand could post the occasional one-off advertising campaign and expect big things. These days, audiences expect to engage with brands either through owned or rented social channels on a regular basis. This is where regular content comes in.  A practice made far more economical with the use of influencers, models and photographers booked through

Koala gets this, which is why we don’t need to tell you about their brand, you already know..  they are everywhere.

Koala has used to book over 50 jobs! Yes, you read that right… 50!! So all that gorgeous talent you see on your Instagram/ Facebook newsfeed comes straight from us. Talent including models, actors, influencers, photographers, real-life talent, families, grandparents, content ambassadors, micro-influencers, competition promotors, stylists, videographers, event attendees, Pinterest content creators, real couples.. the list goes on!

Here is a selection of the photos from the shoot:

Koala post, guy lying on a lap of a girl

Koala is able to use quickly and easily to deliver fresh content to their audiences due to the innovative functionality of which focuses on delivering fully-screened, audience relevant talent, dedicated to creating beautiful content.

Koala promo post for 12 months interest free

Using The Right Fit has accelerated Koala's influencer program by enabling me to connect to thousands of talented Australian creators through a quick, and seamless briefing process. I've been able to book hundreds of creators through TRF which has saved me time, and energy as all the information I need is right there; whether it be an audience breakdown, engagement rate, audience quality check, and reviews from previous brands bookings. TRF has also saved us thousands of dollars when booking our talent for Koala's famous shoots. I've been on a lot of influencer booking platforms, and TRF is by far the best. I highly recommend brands to use it too!” Bernice, Growth Marketer

Koala post for voting your favorite design
Koala promo post
Koala post of guy and girl holding a laptop
Koala post from influencer chosen
Koala post from influencer chosen
Koala post from influencer chosen
Koala post from influencer chosen

If you need talent or influencers for your next campaign, we’ve got you covered. With over 14,000 people in the marketplace available for work, we’re sure we have the perfect match for you. Simply post a listing of what you need, and let the talent come to you! It’s faster, more efficient, and more affordable than using an agent or manager. Get started today!

Here are the talent booked for the photoshoot:

Model booked for Koala Campaign
Model booked for Koala Campaign
Model booked for Koala Campaign
Model booked for Koala Campaign
Model booked for Koala Campaign
Model booked for Koala Campaign
Model booked for Koala Campaign
Model booked for Koala Campaign
Model booked for Koala Campaign

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