Are you planning your next campaign? You’ll likely already have creators in mind. Whether your goal is to amplify brand messaging or hype audiences up for a product launch, we’re here to shake things up.

Why It Pays to Advertise During an Economic Downturn (& How to Successfully Do it)

Advertising and marketing during tough economic periods is essential, but you still need to be smart about it. Here’s how to do it.

Best acting and modelling jobs: How to get them without an agent in 2023

If you are a passionate actor or model trying to make it in the industry and you hate to find a job with an agent, who eats up a percentage of your pay, then you should read on. This article will explore how you can get the best acting and modelling jobs and give tips on succeeding without an agent. You will have to work a little harder, but it’s worth your time and effort. 

What Are Micro Influencers? Mega rise of micro influencers & how brands can capitalise on this in 2023

Micro-influencers are everyday people with a large social media following (usually between 1,000 and 50,000 followers) who have the ability to influence their followers' purchasing decisions. In today's social media-driven world, it's no surprise that influencer marketing has become one of the most popular and effective ways for brands to reach new audiences and promote their products or services. But why are they becoming so popular? Unlike celebrities or other 'macro influencers', micro-influencers are much more relatable and therefore their endorsements are perceived as more trustworthy. What's more, micro-influencers often have a very engaged and loyal following, which makes them ideal for promoting products or services to. So how can brands capitalise on this growing trend? In this article we reveal all, so read on to find out more!

Our Must-Have Checklist for Your Next Influencer Campaign

So you want to book talent for your influencer campaign. If you haven’t already explored the far-reaching potential of digital marketing, the time is now. Perhaps you’re an established brand feeling stuck - or a new brand wanting to launch. Either way, we’re here to help! is your go-to marketplace for the highest-quality models, actors and influencers. Our comprehensive checklist below will outline everything you need to know

How To Make UGC Work For Your Brand | The Ultimate User-Generated Content Strategy

User-generated content, or UGC, is one of the most powerful tools in a marketer's arsenal. When done right, it can help your brand to go viral and achieve massive success online. But what is user-generated content, and how can you make it work for your brand? In this article, we'll identify what user-generated content is, discuss its benefits, and provide an ultimate user-generated content strategy to elevate your brand awareness online.

How to Make TikTok’s Algorithm Work For Your Brand: 9 Actionable Tip to Go Viral in 2023

Wondering how to go viral on TikTok? Well, you should be! With over 2.5 million active users in Australia, if your brand’s not already on TikTok – well, we’ve already got your first New Year’s resolution for 2023: GET ON TIKTOK!

5 Influencer Marketing Mistakes That Could See You Land In Hot Water And How To Avoid Them

Influencers, it's time to sit up and pay attention. Your influencer marketing mistakes could see you land in hot water and having your Instagram account banned could be the least of your worries.

5 Influencer Marketing trends not to be missed

With more than 37 million influencers on Instagram alone, you don’t need a crystal ball to get an inkling influencer marketing trends are going to be key to growing your brand in 2023. The industry is skyrocketing. Experts are predicting that influencer marketing will be worth a projected $24.1 billion by 2025—that's a sure sign that influencer marketing is no longer a luxury for businesses, but a necessity for success. Embracing the predicted influencer marketing trends and creating profitable partnerships, brands will drive online hype, build their reputation, engage with audiences, and ultimately drive conversions. Here are 5 top influencer marketing trends not to be missed for 2023. Keep these on your radar and apply them to your brand where possible. All you have to do is sit back and watch your return on investment soar.

10 Simple Steps for Developing an Effective Social Media Advertising Strategy

Want to create a social media advertising campaign that actually works? Here are the simple steps you need to take!

Meet Sogand: The Professional Engineer Turned Instagram Influencer

You may know former "Bachelor" star Sogand Mohtat as @sogand_m__, the Persian model taking over Instagram. But did you know she worked as a civil engineer before becoming an influencer? We had the pleasure of interviewing Sogand, who took her hobby of taking fun photos to become an Instagram influencer with more than 24,000 followers on the platform. Here are a few things to know about Sogand. 👉

How to Determine Rates for Models and Actors

You wouldn’t shop at the supermarket if there were no prices, and we wouldn’t expect you to choose talent on without knowing their rates. To make your life easier, here are two ways to determine rates for your favourite Models and Actors. Like any industry, talents have different rates or fees for their work. The minimum rate for a Model or Actor is $95/hr, but you’ll find a wide range of rates on These rates depend on the experience and skill of the talent, and the particular job you’re looking to hire them for. As a rule of thumb, the higher the rate you offer, the more experience, higher follower count (for Influencer jobs), and more applicants you’ll receive. We’re all about transparency and making it easy to find the right person for your job, so we’ve also made it easy to determine talent rates in a few simple clicks.

How to Hold a Successful Casting

Looking to partner with a professional talent for your next job? Read on for our step-by-step guide to holding casting auditions for your upcoming TVC or photoshoot. Finding the right talent is crucial for the success of your TVC or photoshoot. To pick the right person for the job, you’ll need to hold a casting. Your casting is the pre-production process of choosing the right talent and can be done in-person, online, or by having the talent record a ‘self-tape’ video that’s sent to you for review. To help you find the right talent to tell your story, let’s break down the individual components of a successful casting