Case studies

Influencer Campaign: Impulse Fragrances

The breakdown:

BUDGET : $95-$300 per reel, depending on the influencers following

TALENT APPLIED : 74

TALENT BOOKED: 17

Impulse Fragrances: the classic, on-the-go fragrance that has been in many handbags for 40 years and definitely brings out some nostalgia.

Impulse Fragrances Australia used theright.fit to find young influencers with a strong TikTok and Instagram presence. The target demographic audience is teens (predominantly female) with an interest in fashion, music and pop culture.

This client chose to have a very specific brief for the influencers to follow. They were after one reel with specified length, dimension and detailed outline for content and audio.
Additional requirements were:
- 48 hours to approve the content prior posting
- Specific time frame posting (when the influencers audience is most engaged)
- Delivery of analytics on likes/reach/engagement after posting
- Permission to repost/repurpose content created, tagging the influencer
This was all easily done by the 17 influencers that got booked for this campaign. 

Here is a selection of the content produced by the influencers:

If you need talent or influencers for your next campaign, we’ve got you covered. With over 17,000 people in the marketplace available for work, we’re sure we have the perfect match for you. Simply post a listing of what you need, and let the talent come to you! It’s faster, more efficient, and more affordable than using an agent or manager. Get started today!

Here are some of the influencers booked for the campaign:

Influencer booked for Impulse Body Spray Campaign
Influencer booked for Impulse Body Spray Campaign
Influencer booked for Impulse Body Spray Campaign
Influencer booked for Impulse Body Spray Campaign
Influencer booked for Impulse Body Spray Campaign
Influencer booked for Impulse Body Spray Campaign
Influencer booked for Impulse Body Spray Campaign
Influencer booked for Impulse Body Spray Campaign
Influencer booked for Impulse Body Spray Campaign
Influencer booked for Impulse Body Spray Campaign
Influencer booked for Impulse Body Spray Campaign
Influencer booked for Impulse Body Spray Campaign
Influencer booked for Impulse Body Spray Campaign
Influencer booked for Impulse Body Spray Campaign
Influencer booked for Impulse Body Spray Campaign
Influencer booked for Impulse Body Spray Campaign

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