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User-generated content, or UGC, is one of the most powerful tools in a marketer's arsenal. When done right, it can help your brand to go viral and achieve massive success online. But what is user-generated content, and how can you make it work for your brand? In this article, we'll identify what user-generated content is, discuss its benefits, and provide an ultimate user-generated content strategy to elevate your brand awareness online.

Goodbye to overspending. Hello to campaigns that stand out, without costing you an arm and a leg. Check out our four top tips to help you stay on budget when hiring talent.We understand the importance of staying on budget when executing your campaigns - now more than ever. So we’ve made it easy for you to set and stick to your budget, all without compromising on quality. Whether you’ve got a little to work with or a lot, the following four tips will ensure you’re finding the right talent at the right price.

Some of the top questions we get asked include "What should I charge for Instagram influencers?" and for clients, "How much money should I pay a micro-influencer?" The questions come from seasoned professionals in the industry and newbies alike. It's no surprise that there are individuals on social media who are able to charge good money for pushing certain products and services. How much should you pay them? What's the going rate for featuring your product on the feed of a Facebook or Instagram influencer, for instance? We have put together some standard industry talent and influencer rate cards with guide rates to help you set your budget for your next project. We understand keeping clients’ budgets in mind and keeping the rates fair for talents always requires a delicate balance, so take your cue from this information we're freely sharing to get a better idea of how it works in the industry. Here is a guide to help you decide on most money matters -- what would be the best amount of compensation for the services of influencers and talents who can spell success for your influencer marketing campaigns.

From monitoring hashtags to searching influencer platforms, finding the right influencer can help you tap into engaged audiences and build your brand. As influencer marketing continues to grow, here’s how to find the best Australian influencers.

Did you know 9 out of 10 TikTok users open the app multiple times a day? With a loyal audience regularly turning to TikTok, the value, reach and persuasive power of a TikTok influencer is obvious – but they’re not always easy to find. Here’s how you find Australia’s best TikTok influencers.

Given the ability of some influencers to command significant dollars for spruiking brands and products on their social media platforms, questions arise about their ability to not only reach but to engage consumers and convert those engagements to sales. This is where it becomes important for advertisers and agencies alike to conduct due diligence on the influencer and in particular, their followers. Social media platform algorithms aside, it is well established that in general, the higher the follower count, the higher the engagement. For aspiring influencers, the faster a high follower number can be reached, the greater the prospect of being engaged by advertisers willing to pay for the influencer’s services, either directly or via influencer platforms.

Today, many actors have also started dominating the digital world. People can now hire actors online to create content featured on social channels like YouTube or Instagram. If you're a business or a brand looking for an actor to make your products or services look good, it's now easier than ever. Hiring a professional actor can be daunting – you know that there are a lot of capable and trained actors out there, but finding the right actor for your campaign, role & budget was previously a manual and time-consuming task. Our guide below will help change all of that!

Finding the perfect talent for your campaign used to be a time-consuming and lengthy process. But with 17,000 talent on theright.fit, finding a creative partner has never been easier. Here’s how far out from a campaign you should post your job.

So how exactly can you break the ice to make the most out of working with an influencer on Instagram? You need an effective strategy to put the right foot forward to make your partnerships with social media influencers on Instagram a successful one. Let’s dive in!

Knowing how to prepare for a photoshoot requires extensive planning and organising from start to finish. From creating a photoshoot brief to sourcing talent, the entire process can be exhausting and stressful, particularly when you don’t prepare ahead. At the same time, knowing exactly what you want, and putting it all together during the photo session can make a huge difference in any given photo shoot. To make your next shoot a success, we've developed a detailed guide complete with all the tips and tricks you need to achieve a successful 'shoot every time.

With the increasing number of people and brands coming online every day, it’s more important than ever to be seen and heard by your community. No longer can your attention be on how often you post on Facebook and Instagram, instead the focus must be on your community and how you can build, grow and deepen those relationships. To cut through the noise, build deeper connections, and create a lasting impact, here are nine ways to help you build a thriving online community.

We love it when great talent and great clients make magic together. We also believe lightning can strike twice, and that’s why we make it easy to rebook talent for your second, third, or twenty-sixth campaign.

Awareness is your first step to turning new audiences into paying customers. Remember, people don't just walk into your store; they go there because they remember how much they enjoyed it last time or how much their friends recommended the experience. The same applies to your brand online. Great experiences online help drive repeat visits to your socials or online store, so if you want to increase sales, you need to boost branding first.

TikTok is the newest trend in social media with over 1.5 billion downloads on Google Play and the App Store, and over 500 million active users. Now recognised as one of the fastest-growing social media platforms, marketing opportunities for TikTok influencers are aplenty. The platform has been used for a variety of purposes. Recently, it has become one of the most effective channels for digital marketers to reach their target audiences. So whether you are planning to use TikTok influencer marketing or just looking to grow your business in general, you can check out this introductory guide to get started on the right foot.

With theright.fit, finding the right talent is as simple as posting a job that outlines your vision and then waiting for applicants to get in touch. In order to attract the right applicants (rather than the most applicants), here are 5 steps to writing a great job listing.