Case studies
December 12, 2022

Model Campaign: MLKD

The breakdown:

BUDGET: $500 per model, Half day shoot



MLKD. is an activewear brand that caters specifically to pregnant women, breastfeeding moms, and moms that are postpartum. They wanted everyone especially moms feel confident, comfortable, and beautiful even if they are in their active clothes.

When MLKD were looking to cast a vast range of women for a fun shoot to show off their product, they went to looking for pregnant, breastfeeding, and postpartum moms. You would think casting a specific model like theirs would be hard, but choosing made it a lot easier for them because the rates of models were already posted and they had models applying to them left and right.

Here is a selection of the photos from the shoot:

Models wearing the MLKD activewear
Models wearing the MLKD activewear
Promo post for MLKD Campaign
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Here are the talent booked for the photoshoot:

Model for MLKD Campaign
Model for MLKD Campaign
Model for MLKD Campaign

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