BUDGET: $500 per model, Half day shoot
TALENT APPLIED: 98
TALENT BOOKED: 3
MLKD. is an activewear brand that caters specifically to pregnant women, breastfeeding moms, and moms that are postpartum. They wanted everyone especially moms feel confident, comfortable, and beautiful even if they are in their active clothes.
When MLKD were looking to cast a vast range of women for a fun shoot to show off their product, they went to theright.fit looking for pregnant, breastfeeding, and postpartum moms. You would think casting a specific model like theirs would be hard, but choosing theright.fit made it a lot easier for them because the rates of models were already posted and they had models applying to them left and right.
Here is a selection of the photos from the shoot:
Here are the talent booked for the photoshoot: