The breakdown:
BUDGET: $3250
TURNAROUND: 9 days
TALENT APPLIED: 102
TALENT BOOKED: 7
Pilot Healthcare is a technology platform that helps Australian men take command of their physical and mental health. That means learning about their problems, then connecting them with trusted Australian doctors, psychologists and pharmacists to take action. The man who can't get access – too rural, too busy, too ashamed – can use telehealth to speak to someone. Here are some damning men's health facts:
- 75% of suicides in Australia are men
- At age 25 years, male deaths are more than twice as common as female deaths.
- Aussie men are significantly less likely to seek treatment from a GP than Australian women
- An estimated 72% of Australian males don’t seek help for mental ill-health
At the right.fit we found these stats pretty confronting, and we're excited to hear that Pilot wanted to use theright.fit to source the talent for their website and socials.
Their motto is simple "Real doctors. Real treatments. Delivered to you." and they came to theright.fit seeking blokes who were just that- real. The brief stated "comfortable in front of the camera, with great smiles and a bit of uniqueness." theright.fit not only has traditional 'model looks', we have thousands of everyday talent to fit your campaign and as you can see below, the results were bright, fun and best of all, authentic.
"We turned to The Right Fit because we knew the look we wanted and didn't have the money to spend on agency fees. The search feature is good, but it's also just as easy to post a job and let the size of the platform do the work. We had dozens of applications, and from there we organized castings at our office. Within days we'd agreed to terms with top tier talent without the pain and cost of going through agencies. And the talent was amazing – they're representing themselves, so you know they're going to be on. We recommend TRF to all startups and businesses who are looking to produce content in-house."
- Charlie Gearside, Founder at Eucalyptus
Here is a selection of the photos from the shoot:
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Here are the talent booked for the photoshoot:
