Case studies

Model Campaign: Pilot Healthcare

Models Campaign: Pilot Healthcare

The breakdown:

BUDGET: $3250                              

TURNAROUND: 9 days                

TALENT APPLIED: 102    

TALENT BOOKED: 7

Pilot Healthcare is a technology platform that helps Australian men take command of their physical and mental health. That means learning about their problems, then connecting them with trusted Australian doctors, psychologists and pharmacists to take action. The man who can't get access – too rural, too busy, too ashamed – can use telehealth to speak to someone. Here are some damning men's health facts:

  • 75% of suicides in Australia are men
  • At age 25 years, male deaths are more than twice as common as female deaths.
  • Aussie men are significantly less likely to seek treatment from a GP than Australian women
  • An estimated 72% of Australian males don’t seek help for mental ill-health

At the right.fit we found these stats pretty confronting, and we're excited to hear that Pilot wanted to use theright.fit to source the talent for their website and socials.

Their motto is simple "Real doctors. Real treatments. Delivered to you." and they came to theright.fit seeking blokes who were just that- real. The brief stated "comfortable in front of the camera, with great smiles and a bit of uniqueness." theright.fit not only has traditional 'model looks', we have thousands of everyday talent to fit your campaign and as you can see below, the results were bright, fun and best of all, authentic.

"We turned to The Right Fit because we knew the look we wanted and didn't have the money to spend on agency fees. The search feature is good, but it's also just as easy to post a job and let the size of the platform do the work. We had dozens of applications, and from there we organized castings at our office. Within days we'd agreed to terms with top tier talent without the pain and cost of going through agencies. And the talent was amazing – they're representing themselves, so you know they're going to be on. We recommend TRF to all startups and businesses who are looking to produce content in-house."

- Charlie Gearside, Founder at Eucalyptus

Here is a selection of the photos from the shoot:

Model posing for Pilot Healthcare brand
Model posing for Pilot Healthcare brand
Model posing for Pilot Healthcare brand
Model posing for Pilot Healthcare brand
Model posing for Pilot Healthcare brand
Model posing for Pilot Healthcare brand
Model posing for Pilot Healthcare brand
Model posing for Pilot Healthcare brand
Model posing for Pilot Healthcare brand

If you need talent or influencers for your next campaign, we’ve got you covered. With over 17,000 people in the marketplace available for work, we’re sure we have the perfect match for you. Simply post a listing of what you need, and let the talent come to you! It’s faster, more efficient, and more affordable than using an agent or manager. Get started today!

 

Here are the talent booked for the photoshoot:

Model for Pilot Healthcare campaign
Model for Pilot Healthcare campaign
Model for Pilot Healthcare campaign
Model for Pilot Healthcare campaign
Model for Pilot Healthcare campaign

Read Next

Model Campaign: Lounge Lovers

Lounge Lovers is an Australian furniture retailer that provides exactly what the market truly wants: quality furniture at an accessible price. They achieve this positioning by perfectly balancing comfort, function, and design. Recently, Lounge Lovers went to theright.fit looking for two female models to show off various pieces of furniture and repurpose them for use across critical digital assets such as the company's Instagram and website.

Model Campaign: Opera Australia

One of the world’s busiest opera companies, presenting more than 600 performances every year. Opera Australia is the biggest employer in the Australian arts industry, employing a huge range of people including stage managers, wig-makers, and scenic artists.

Model Campaign: Henkell Sparkling Wine

When it comes to being the best seller and making quality sparkling wines you know at the top of your mind it’s going to be Henkell. Their sparkling wines can be found globally in more than 100 countries and have been the pioneer and market leader for sparkling wine even at the end of the 19th century.They were looking for a casual and fun shoot to post on their social media and website. Henkell wanted an easy breezy casting process and decided to go to theright.fit to book their models.

Models and Actors Campaign: Stoneleigh Wine

They were looking for models and actors that had a natural and approachable aura to launch their upcoming new look to be posted on their website and across all social media accounts. Stoneleigh wanted to take photos and a few videos to post as reels or stories and preferred if the talent had acting/modelling experience.

Latest Articles

Are you planning your next campaign? You’ll likely already have creators in mind. Whether your goal is to amplify brand messaging or hype audiences up for a product launch, we’re here to shake things up.
No items found.