Case studies

Influencer campaign: Vital Strength

Influencer campaign: Vital Strength

The Breakdown:

BUDGET: $200 to $500 per influencer    

TURNAROUND: 10 days  

TALENT APPLIED: 100+

TALENT BOOKED: 12

When leading protein brand Vital Strength was launching their rebranded range, they came to theright.fit to engage a mix of mirco and macro influencers in the Health, Fitness, Wellbeing & Lifestyle categories.

The campaign objectives were to create high quality engaging content, showcase the new branding, increase brand awareness, and drive conversions.

As the key messages were that the product is natural, with zero artificial and high in naturally occurring nutrients, they were looking for influencers who's content reflected a clean lifestyle, a focus on fitness, strength & overall wellness.

From 2 job listings, one for Micro and one for Macro influencers, they found highly engaged, on brand influencers who delivered results.

Not only did the selected influencers generate great reach & impressions, they also saw positive brand sentiment and action taken. On top of this, the brand received high quality content that can be repurposed for performance marketing, and used for their own social channels.

Here is a selection of the photos from the influencers:


Influencer posing with the Vital Strength product
Influencer posing with the Vital Strength product
Influencer posing with the Vital Strength product
Influencer posing with the Vital Strength product
Influencer posing with the Vital Strength product
Influencer posing with the Vital Strength product
Influencer posing with the Vital Strength product
Influencer posing with the Vital Strength product
If you need talent or influencers for your next campaign, we’ve got you covered. With over 17,000 people in the marketplace available for work, we’re sure we have the perfect match for you. Simply post a listing of what you need, and let the talent come to you! It’s faster, more efficient, and more affordable than using an agent or manager. Get started today!

Here are the talent booked for the photoshoot

Influencer booked for Vital Strength Campaign
Influencer booked for Vital Strength Campaign
Influencer booked for Vital Strength Campaign
Influencer booked for Vital Strength Campaign
Influencer booked for Vital Strength Campaign
Influencer booked for Vital Strength Campaign
Influencer booked for Vital Strength Campaign
Influencer booked for Vital Strength Campaign
Influencer booked for Vital Strength Campaign
Influencer booked for Vital Strength Campaign
Influencer booked for Vital Strength Campaign

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