How Lyka found versatile and expressive models (and 1 dog) for their campaign shoot
BUDGET : $1200 per model
TALENT APPLIED: 152
TALENT BOOKED: 6
Lyka Pet Food’s motto is “We eat fresh, so should our puppers” which we are sure a lot of fur-parents understand. They believe processed food isn't the answer; fresh, whole-food nutrition is their priority and they are shaking up the pet food industry by creating cooked meals with human-grade ingredients for puppers.
The friendly team from Lyka turned to theright.fit, casting for models with character, who can be expressive and of course a huge love for dogs. They had a large amount of quality talent to choose from - who doesn’t love working with a furbaby on set?
Actor and Model Rob Cook was the first one to get booked as he fit the brief perfectly. As a bonus, the Lyka team also ended up booking in Rob's well-trained red groodle doggo, Charlie (who completely ended up being the star!).
Here is a selection of the photos from the campaign with models from theright.fit:
Here are the models booked for the photoshoot: