Case studies

Model Campaign: Lyka Pet Food

How Lyka found versatile and expressive models (and 1 dog) for their campaign shoot

BUDGET : $1200 per model

TALENT APPLIED: 152

TALENT BOOKED: 6

Lyka Pet Food’s motto is “We eat fresh, so should our puppers” which we are sure a lot of fur-parents understand. They believe processed food isn't the answer; fresh, whole-food nutrition is their priority and they are shaking up the pet food industry by creating cooked meals with human-grade ingredients for puppers.

The friendly team from Lyka turned to theright.fitcasting for models with character, who can be expressive and of course a huge love for dogs. They had a large amount of quality talent to choose from - who doesn’t love working with a furbaby on set?

Actor and Model Rob Cook was the first one to get booked as he fit the brief perfectly. As a bonus, the Lyka team also ended up booking in Rob's well-trained red groodle doggo, Charlie (who completely ended up being the star!).


Here is a selection of the photos from the campaign with models from theright.fit:

Photos from Lyka Pet food Campaign
Photos from Lyka Pet food Campaign
Photos from Lyka Pet food Campaign
Photos from Lyka Pet food Campaign

If you need character models for your next campaign, we’ve got you covered. With over 17,000 people in the marketplace available for work, we know we have the perfect match for you. Simply post a listing of what you need, and let the talent come to you! It’s faster, more efficient, and more affordable than using an agent or manager.
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Here are the models booked for the photoshoot:

Model booked for Lyka Pet food Campaign
Model booked for Lyka Pet food Campaign
Model booked for Lyka Pet food Campaign
Model booked for Lyka Pet food Campaign
Model booked for Lyka Pet food Campaign
Model booked for Lyka Pet food Campaign

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