BUDGET: $150-$4k per influencer
TURNAROUND: 12 days
TALENT APPLIED: 104
TALENT BOOKED: 16
Theright.fit defines a micro-influencer as someone who has an audience within a range of 2,000 followers up until about 20,000 followers on a particular social media channel. For this activation, influencers Koala Mattresses were looking for young Australian influencers to post their sleep experience using their new Koala mattress. Successful applicants have gifted a new Koala mattress, which they used to post two Instagram photos and 3 Instagram stories. This campaign was effective as they reached a large number of people across a range of different influencer followings.
“The response we got from our job posting was epic! Really happy with the influencers we chose and thought the content was of a super high quality. Will be back!.” Charlie
Check out the Instagram posts from influencers booked for the Koala Mattress Campaign:
Contact us today to see how you can work with theright.fit!