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Industry learnings

The Power of Creators in Driving Change for Nonprofit Organizations

Are Creators the New Mini Production Houses? Rethinking the Future of Content Creation

Is Your Influencer Strategy Feeling Too Vanilla? 5 Fresh Approaches to Add Flavour

6 Marketing Things You’ve Missed This Week (Global)

Missing the Mark: How Ignoring Influencers Undermines Your Sustainability Efforts

Leveraging US B2B Influencers for Thought Leadership and Enterprise SEO

Influencer Marketing vs UGC vs Super UGC: The Secret to Scalable Brand Growth

Vanity Metrics vs. Real Impact: How to Measure Influencer Campaign Success

6 Marketing Trends You Can’t Ignore (If You Want to Stay Relevant)

10 Campaigns That Got It Right: Lessons from Iconic Brand-Creator Collaborations

Influencer Marketing in 2025: 5 Trends That Are Shaping the Future

Beyond Metrics: Why Values-Driven Collaborations Win Hearts (and ROI)

Using Creators to Advocate for Science-Based Sustainability Solutions

Posters vs. Readers: Understanding the Dynamics of Social Media Engagement

From Awareness to Advocacy: The Creator Marketing Funnel Explained

The Rise of B2B Influencers: Leveraging Your Staff on LinkedIn

The Rise of Niche Creators: Why Smaller Audiences Are Driving Bigger Results

Top 10 Creator Events in the USA for 2025: A Guide for Industry Professionals

Are You Really Listening to Your Customers? Why Nearly Half of Consumers Feel Ignored—and How Influencer Marketing Can Help

Save Time, Get Better Results: The Art of a Perfectly Concise Creator Brief

8 Strategies to Keep Sponsored Content Authentic and Engaging for Your Audience

So Your Influencer Has an Ex... (Competitor): How to Handle Past Partnerships for a Strong Campaign

The Dark Side of Influencer Marketing: Avoiding Pitfalls and Scams

5 Mistakes Brands Make When Working with Influencers—and How to Avoid Them

5 Essential Tips for Brands Partnering with American Influencers to Break into the US Market

5 Creative Ways to Use UGC Content When Entering a New Market

How Creators Can Bridge the Gap Between Science and the Public—Without Breaking Your Budget

How to Cast Diverse Talent in a Respectful Way

Talent Pricing Guide & Industry Rates

Averages paid to influencers by following size

Influencer Marketing For Small Business: 6 x Strategies To Boost Your Influencer Marketing ROI

What is “Paid Partnership With” Feature on Instagram and How Does It Work?

How to use Snapchat for Business: 13 Snapchat Marketing Tactics [That Actually Work]

33 Truly Unbelievable Influencer Marketing Stats for 2022

9 Benefits of User-Generated Content You’re Missing Out On Right Now

Facebook Just Went Nuclear: How to Adjust Your Strategy To Avoid the Fallout

Making it work: Influencer marketing for small businesses

What is a Good Engagement Rate? How to Calculate Engagement on Instagram, TikTok & Facebook

How Much do Photographers Cost? Industry Price Guide [2022]

What is a Good Influencer Marketing Engagement Rate? [Bonus: Influencer Engagement Rate Benchmarks]

Influencer KPIs: 15 Most Valuable Benchmarks For Your Next Influencer Marketing Campaign

How You Can Measure Influencer Marketing ROI and Improve Success Rates