Industry learnings

Facebook Just Went Nuclear: How to Adjust Your Strategy To Avoid the Fallout

In case you missed it, Facebook just banned all publisher content from being shared, viewed or distributed to Australian users.

33 Truly Unbelievable Influencer Marketing Stats for 2022

Influencer marketing is getting stronger as people see the great results they can achieve by having the right people spreading their message on social media. Owned influencer networks empower brands and agencies by allowing them to manage their most enthusiastic and influential brand ambassadors, while also allowing for discovery of new influencers through lookalike audience building.

How to use Snapchat for Business: 13 Snapchat Marketing Tactics [That Actually Work]

As a platform valued at $16 billion and with 150 million users sharing 115, 000 snaps per second, Snapchat can no longer be taken lightly. At the moment, it is still considered as the teenager’s ‘sexting' application but that generalisation is no longer relevant.