Newsroom

Industry learnings

The Dark Side of Influencer Marketing: Avoiding Pitfalls and Scams

5 Mistakes Brands Make When Working with Influencers—and How to Avoid Them

5 Essential Tips for Brands Partnering with American Influencers to Break into the US Market

The Power of Creators in Driving Change for Nonprofit Organizations

Missing the Mark: How Ignoring Influencers Undermines Your Sustainability Efforts

How You Can Measure Influencer Marketing ROI and Improve Success Rates

Influencer KPIs: 15 Most Valuable Benchmarks For Your Next Influencer Marketing Campaign

What is a Good Influencer Marketing Engagement Rate? [Bonus: Influencer Engagement Rate Benchmarks]

How Much do Photographers Cost? Industry Price Guide [2022]

What is a Good Engagement Rate? How to Calculate Engagement on Instagram, TikTok & Facebook

Making it work: Influencer marketing for small businesses

Facebook Just Went Nuclear: How to Adjust Your Strategy To Avoid the Fallout

9 Benefits of User-Generated Content You’re Missing Out On Right Now

33 Truly Unbelievable Influencer Marketing Stats for 2022

How to use Snapchat for Business: 13 Snapchat Marketing Tactics [That Actually Work]

What is “Paid Partnership With” Feature on Instagram and How Does It Work?

Influencer Marketing For Small Business: 6 x Strategies To Boost Your Influencer Marketing ROI

Averages paid to influencers by following size

Talent Pricing Guide & Industry Rates

How to Cast Diverse Talent in a Respectful Way