Industry learnings

In this article, I’ll be sharing 5 things you can do to improve the Return on Investment (ROI) that you can achieve through influencer marketing. These insights are drawn from over a decade of experience as a blogger and content marketing agency owner.

What is a Good Engagement Rate? How to Calculate Engagement on Instagram, TikTok & Facebook

In the past few years, social media has become an essential tool for many businesses to promote their products and services. With more than 4.5 billion users worldwide (out of 4.8 billion global internet users as of 2021), it was inevitable that social media marketing would take over as one of the most important marketing channels. But with so many social network options to choose from, which one should your business focus on? Each platform has its own unique features and benefits, so it’s important to do your research and determine which platform is best suited for your business.

Making it work: Influencer marketing for small businesses

So how does a small business that is new compete with the large ones who seem to have an endless advertising budget get out there so people know who you are and what you offer? Our new dating site DateMyFriend has been in development for the last 2 years and only fully launched 8 months ago. So once the website was built, our next step was to get those wonderful singles out there to join us. With the current frustrations growing with Tinder and other online dating sites coupled with the thousands of singles out there wanting to meet “the one”, it’ll be easy to get singles on-board right? No, wrong.

Facebook Just Went Nuclear: How to Adjust Your Strategy To Avoid the Fallout

In case you missed it, Facebook just banned all publisher content from being shared, viewed or distributed to Australian users.

9 Benefits of User-Generated Content You’re Missing Out On Right Now

Tired of struggling to produce the constant stream of content needed to appease today’s media-hungry consumers? Then we’ve got good news for you!There is an option that won’t burn out business owners or marketing budgets, and that way out is known as UGC.

33 Truly Unbelievable Influencer Marketing Stats for 2022

Influencer marketing is getting stronger as people see the great results they can achieve by having the right people spreading their message on social media. Owned influencer networks empower brands and agencies by allowing them to manage their most enthusiastic and influential brand ambassadors, while also allowing for discovery of new influencers through lookalike audience building.

How to use Snapchat for Business: 13 Snapchat Marketing Tactics [That Actually Work]

As a platform valued at $16 billion and with 150 million users sharing 115, 000 snaps per second, Snapchat can no longer be taken lightly. At the moment, it is still considered as the teenager’s ‘sexting' application but that generalisation is no longer relevant.

What is “Paid Partnership With” Feature on Instagram and How Does It Work?

The “Paid Partnership With” feature on Instagram has become increasingly popular recently with influencers using it to help grow their audience and brands using it as a way to engage more directly. This article takes an in-depth look at what paid partnerships on Instagram entail, how it works for both parties involved, and why you might want to use it yourself.

Influencer Marketing For Small Business: 6 x Strategies To Boost Your Influencer Marketing ROI

It is easy to assume that small businesses are missing out on most of the tangible benefits of tapping social media influencers that large brands are reaping. This is because larger brands often have bigger advertising or marketing budgets and a stronger brand identity that makes it easier to collaborate with personalities who are commonly beyond the reach of small businesses looking to boost ROI through digital marketing campaigns.

Averages paid to influencers by following size

Do you know what influencers get paid? Or what other brands are paying compared to what you are offering or paying for your influencer posts?Well, wonder no more! We get lots of interesting data on jobs booked via marketplace. And we've compiled it into some handy averages on what influencers are being paid. Save this to your desktop for when you're quoting, or share with your clients to help them understand influencer costs.

Talent Pricing Guide & Industry Rates

Figuring out what to pay for talent is tough. So we’ve created a simple talent pricing guide that pulls back the industry curtain and helps you set your budget for your next project.

How to Cast Diverse Talent in a Respectful Way

The casting process can seem overwhelming causing some clients to avoid casting talent representing a certain group for fear of making mistakes and being called out. However, there are definite ways to navigate diversity casting responsibly.We have put together these guidelines to help you through.