Case studies

Influencer Campaign: Okanui Swimwear

theright.fit team

Influencer Campaign: Okanui Swimwear | Theright.fit

How Okanui Swimwear found female influencers with over 5k followers, to promote their products on instagram

‍

Okanui Swimwear are an iconic Australia swim and surf wear brand, and are making a conscious effort in helping make a positive contribution to looking after our planet and oceans. They design their women’s swim ranges from plastic to fabric with the help of REPREVE, the leading trusted recycled fibre company. They transform recycled bottles into an amazing fiber that we create into fashionable and functional swimwear!

To showcase this new sustainable technology and their latest range, they were looking for female influencers aged 18-45 years with over 5k followers, to promote their products on instagram via an in feed post and instagram stories. They were looking for influencers in both Australia and the US, of all different sizes, looks and body types, who love the outdoors and can authentically speak to using and wearing the swimwear.

They engaged a wide variety of influencers from micro to macro accounts, and created beautiful UGC that gained them a great reach and engagement. See the results below!

Just some of the images:

Influencer booked for Okanui Swimwear Campaign

Influencer booked for Okanui Swimwear Campaign

Influencer booked for Okanui Swimwear Campaign

Influencer booked for Okanui Swimwear Campaign

Influencer booked for Okanui Swimwear Campaign

Influencer booked for Okanui Swimwear Campaign

Influencer booked for Okanui Swimwear Campaign

Influencer booked for Okanui Swimwear Campaign

Influencer booked for Okanui Swimwear Campaign

If you need talent or influencers for your next campaign, we’ve got you covered. With over 17,000 people in the marketplace available for work, we’re sure we have the perfect match for you. Simply post a listing of what you need, and let the talent come to you! It’s faster, more efficient, and more affordable than using an agent or manager. Get started today!

Read Next

Model Campaign: Lounge Lovers

Lounge Lovers is an Australian furniture retailer that provides exactly what the market truly wants: quality furniture at an accessible price. They achieve this positioning by perfectly balancing comfort, function, and design. Recently, Lounge Lovers went to theright.fit looking for two female models to show off various pieces of furniture and repurpose them for use across critical digital assets such as the company's Instagram and website.

Model Campaign: Opera Australia

One of the world’s busiest opera companies, presenting more than 600 performances every year. Opera Australia is the biggest employer in the Australian arts industry, employing a huge range of people including stage managers, wig-makers, and scenic artists.

Model Campaign: Henkell Sparkling Wine

When it comes to being the best seller and making quality sparkling wines you know at the top of your mind it’s going to be Henkell. Their sparkling wines can be found globally in more than 100 countries and have been the pioneer and market leader for sparkling wine even at the end of the 19th century.They were looking for a casual and fun shoot to post on their social media and website. Henkell wanted an easy breezy casting process and decided to go to theright.fit to book their models.

Models and Actors Campaign: Stoneleigh Wine

They were looking for models and actors that had a natural and approachable aura to launch their upcoming new look to be posted on their website and across all social media accounts. Stoneleigh wanted to take photos and a few videos to post as reels or stories and preferred if the talent had acting/modelling experience.

Latest Articles

Discover Our Most Inspiring Creators

Are you planning your next campaign? You’ll likely already have creators in mind. Whether your goal is to amplify brand messaging or hype audiences up for a product launch, we’re here to shake things up.

5 Commercial Audition Tips: What Casting Directors Want to See in 2023

Whether you’re a trained actor, model or influencer looking to book more commercials here’s what casting directors want to see in an audition.

Mobilising Your Cross-Platforms: An Essential Creator Guide

As a creator, you may frequently hear the terms ‘cross-platform’ and ‘multi-platform’ content or even cross-media. If you’re not sure what this means or how to build and grow your channels, we’re here to help. Whilst you may have a large following on your primary channel, have you considered your multiplatform reach? Grab a pen and paper and enjoy our must-have guide on tailoring your content creation for each platform. In 2023, audiences expect nothing but the best – so get ready to level up.

Model Campaign: Lounge Lovers

Lounge Lovers is an Australian furniture retailer that provides exactly what the market truly wants: quality furniture at an accessible price. They achieve this positioning by perfectly balancing comfort, function, and design. Recently, Lounge Lovers went to theright.fit looking for two female models to show off various pieces of furniture and repurpose them for use across critical digital assets such as the company's Instagram and website.

read all Articles

No items found.