Case studies

Influencer Campaign: Okanui Swimwear

Influencer Campaign: Okanui Swimwear | Theright.fit

How Okanui Swimwear found female influencers with over 5k followers, to promote their products on instagram

Okanui Swimwear are an iconic Australia swim and surf wear brand, and are making a conscious effort in helping make a positive contribution to looking after our planet and oceans. They design their women’s swim ranges from plastic to fabric with the help of REPREVE, the leading trusted recycled fibre company. They transform recycled bottles into an amazing fiber that we create into fashionable and functional swimwear!

To showcase this new sustainable technology and their latest range, they were looking for female influencers aged 18-45 years with over 5k followers, to promote their products on instagram via an in feed post and instagram stories. They were looking for influencers in both Australia and the US, of all different sizes, looks and body types, who love the outdoors and can authentically speak to using and wearing the swimwear.

They engaged a wide variety of influencers from micro to macro accounts, and created beautiful UGC that gained them a great reach and engagement. See the results below!

Just some of the images:

Influencer booked for Okanui Swimwear Campaign
Influencer booked for Okanui Swimwear Campaign
Influencer booked for Okanui Swimwear Campaign
Influencer booked for Okanui Swimwear Campaign
Influencer booked for Okanui Swimwear Campaign
Influencer booked for Okanui Swimwear Campaign
Influencer booked for Okanui Swimwear Campaign
Influencer booked for Okanui Swimwear Campaign
Influencer booked for Okanui Swimwear Campaign
If you need talent or influencers for your next campaign, we’ve got you covered. With over 17,000 people in the marketplace available for work, we’re sure we have the perfect match for you. Simply post a listing of what you need, and let the talent come to you! It’s faster, more efficient, and more affordable than using an agent or manager. Get started today!

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Are you planning your next campaign? You’ll likely already have creators in mind. Whether your goal is to amplify brand messaging or hype audiences up for a product launch, we’re here to shake things up.
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