How Okanui Swimwear found female influencers with over 5k followers, to promote their products on instagram
Okanui Swimwear are an iconic Australia swim and surf wear brand, and are making a conscious effort in helping make a positive contribution to looking after our planet and oceans. They design their women’s swim ranges from plastic to fabric with the help of REPREVE, the leading trusted recycled fibre company. They transform recycled bottles into an amazing fiber that we create into fashionable and functional swimwear!
To showcase this new sustainable technology and their latest range, they were looking for female influencers aged 18-45 years with over 5k followers, to promote their products on instagram via an in feed post and instagram stories. They were looking for influencers in both Australia and the US, of all different sizes, looks and body types, who love the outdoors and can authentically speak to using and wearing the swimwear.
They engaged a wide variety of influencers from micro to macro accounts, and created beautiful UGC that gained them a great reach and engagement. See the results below!
Just some of the images: