Case studies

Influencer Campaign: Lark Distillery

Lark Distillery Influencer Campaign

The breakdown:

TOTAL BUDGET : $10k +GST                

TURNAROUND : 14 days    

TALENT APPLIED : 80+    

TALENT BOOKED: 9

Using influencers to drive Father's Day gift conversions, on time and on budget.

For all those fabulous Dad's this Father’s Day, Lark Distillery launched a Steak & Whisky Gift Pack & Masterclass that consumers could participate in across Australia. To generate awareness of this perfect gift idea, Lark engaged 9 Influencers to promote the gift pack, as well as create content & brand awareness for the Lark Distillery brand more broadly.
The influencers delivered one in feed post and one story with a swipe up link. The influencers had a combined following of over 578,420 and a high engagement rate, making this a unique, cost effective way to reach a huge audience, whilst building trust and authority for the brand at the same time.

What were the results?

Total Reach: 65,093
Total engagement: 12,750
Total pieces of unique content: 32

CPE: $0.34

Through theright.fit they worked with foodie influencers like well known 'My Kitchen Rules' alumni, as well as men's style bloggers, and cocktail bloggers, getting them national reach across a variety of sectors.

Let's check out some of the content:

influencer drinking Lark Distillery
Picture of Lark Distillery product
Picture of Lark Distillery product
Picture of Lark Distillery product
Influencer drinking Lark Distillery
Influencer drinking Lark Distillery
Picture of Lark Distillery product
Picture of Lark Distillery product
Picture of Lark Distillery product
If you need talent or influencers for your next campaign, we’ve got you covered. With over 17,000 people in the marketplace available for work, we’re sure we have the perfect match for you. Simply post a listing of what you need, and let the talent come to you! It’s faster, more efficient, and more affordable than using an agent or manager. Get started today!

Just some of the booked talent:

Influencer booked for Lark Distillery Campaign
Influencer booked for Lark Distillery Campaign
Influencer booked for Lark Distillery Campaign
Influencer booked for Lark Distillery Campaign
Influencer booked for Lark Distillery Campaign
Influencer booked for Lark Distillery Campaign
Influencer booked for Lark Distillery Campaign
Influencer booked for Lark Distillery Campaign


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