Brand tips

The creative process can sometimes feel like navigating uncharted territory. With so many ideas to map out and endless opportunities for how they’re brought to life, some good direction is essential. Creating strong content is only as strong as its concept, especially for influencer campaign partnerships. What are you trying to say? Who are you talking to? What do you want your audience to get out of it? The answers to these questions become the very foundation of every influencer brief. Securing a partnership with a popular influencer or social media personality may appear to be the most difficult part, but it is merely the beginning. A solid influencer brief is required because more often than not, poor briefs are detrimental to meeting your campaign goals. You might be pressured to meet a deadline for running the influencer campaign, but if you want a higher ROI, you must ensure that your brief highlights your expectations from the get-go and at the same time provide inspiration so that influencers understand what's required of them.

Influencer vs. Content Creator: What's Right For Your Brand?

The terms 'influencer' and 'Content Creator' are often used interchangeably, yet there are distinct differences between the two - and we'll show you what they are. As a brand, you may find yourself in need of influencers or content creators in order to reach your target audience across multiple platforms. That's why it's important to see that they're in different positions with different demands from their dedicated audience.

How to Find Influencers in Your Niche: 7 Simple Steps to Find Authentic Niche Voices

You want your brand to lead the pack in a certain space, but you don't know where to start. You've been looking all over Instagram, Facebook, Twitter, and LinkedIn for people who are influential in your industry, but it's not working. What gives? Why can't you seem to figure out how to find influencers in your niche? Well, there's plenty that goes into finding an influencer these days -- especially if you're trying to get into new topics or niches that have yet to receive much attention from influencers. Keep reading to break down some of the barriers that limit you from finding an effective influencer for your niche, plus tips to help you find an authentic influencer for your brand!

Influencer Outreach Guide: Tricks, Tips & Free Templates

Influencer marketing has gone from fringe strategy to the hottest weapon in a brand’s arsenal.

How To Boost Influencer Marketing ROI Through Amplification

While most marketers know the proven value of influencers, there’s one tactic many brands aren’t utilising to maximise their influencer marketing ROI – amplification through paid ads. If you want to maximise the full ROI from your influencer campaigns, you really need to go beyond those organic followers and reach new audiences with paid media.

Tips for Selecting an Influencer

Don’t let influencer selection become homework! We’ve put together a comprehensive checklist to help you find an Influencer and set you up for campaign success. Let’s dive in, shall we?

Chinese New Year Promotion Ideas: 7 Genius Marketing Hacks For The Next Lunar New Year

The occasion is celebrated in many countries including China, South Korea, Vietnam, Singapore, and of course, Australia (among many others) mainly because of the large Chinese communities in these locations. The date for the celebration changes each year because it follows the lunar calendar wherein the first day of the month begins during the new moon. Lunar New Year (農曆新年) marks the start of the festivities and this generally runs for 15 days. Each day has a special meaning and involves various activities to honour Chinese tradition depending on one's religion or beliefs.

Why Using Influencers Should Be Part of Your Marketing Strategy

Influencers. We see them consistently on our feeds. It’s not just the mega celebs with a bazillion followers.

How Much Should I Pay an Influencer? Industry Rates Exposed [2022]

Ready to level up your knowledge and learn everything there is to know about influencer costs? You're one click away.

Social Media Branding Strategies: 18 Crazy Powerful Ways to Build Your Brand Online

More and more companies and brands are now turning to influencer marketing for a chance to reach a larger audience. While it is true that social media has provided us with numerous benefits over the years, one should know how to utilise it properly to get the best of what it has to offer.

Influencer Marketing: The Definitive Guide [2022]

Influencer marketing is a powerful strategy for generating brand recognition, driving engagement and increasing conversions. But there’s a catch. ROI requires a clear strategy to ensure you’re not just throwing money at the most popular TikTok or Instagram accounts. So sit down, strap in and supercharge your next influencer campaign with the most comprehensive guide you’ll read this year (and possibly next year, too).