Unsure how to find influencers?
We get it.
Influencer marketing is constantly being sold as the “next big thing”. But it’s only valuable when you know how to find relevant influencers, vet their ability to drive results, and forge partnerships without wasting time or money.
If growing your audience, boosting brand awareness, and driving sales sound good to you, read on to learn how to find the leading Australian influencers.
Who are Australia’s biggest influencers?
Australia’s top influencers are an ever-changing list.
With new creators, niches, and interests popping up all the time, the biggest influencer today can be overtaken by the next big thing tomorrow. It’s also important to define what “biggest” means to you.
Mega influencers and celebrities with 1 million (or more) followers are undoubtedly big time. But if you’re looking for the “biggest” engagement, you might find a smaller influencer with a more loyal audience is able to drive brand mentions, clicks, and conversions.
Fun Fact: Micro-influencers boast up to a 60% increase in engagement compared to macro-influencers, so don’t overlook the power of small, highly influential social media users.
With influencers everywhere from Melbourne to Brisbane and regional locations, you can browse Australia’s biggest influencers in one place on theright.fit. Filter by the number of followers an influencer has, categories, gender, age, location, and more to compare the best local talent.
How many types of Australian influencers are there?
The influencer marketing industry is worth a cool $13.8 billion.
Delivering an average of $5.78 for every $1 invested, it’s no wonder more and more Aussie brands are looking to bring influencer marketing into their wider campaigns. But before you start searching for top local influencers, you’ll need to know what *type* of influencer you’re after.
Influencers exist in every niche. Fitness. Fashion. Beauty. Travel. Food. Parenting. Gaming. Technology. Luxury. Yoga. Relationships. You get the idea.
But we’re not talking about the industry of an influencer here – we’re talking about size.
There are 5 influencer marketing tiers in Australia:
- Nano-influencers: 1,000 to 10,000 followers
- Micro-influencers: 10,000 to 50,000 followers
- Mid-tier influencers: 50,000 to 500,000 followers
- Premium or macro-influencers: 500,000 to 1M followers
- Australian celebrity influencers: Over 1M followers
Remember, influencer marketing is only as successful as the influencers you hire, and the choice isn’t as simple as picking the largest follower count.
What’s the difference between each influencer type? Which influencer is suited for your brand? And how do you make a choice with confidence?
Check out our latest ‘How to Find the Right Social Media Influencer’ guide for answers to all of your questions (and a few questions you hadn’t thought of yet).
Is it worth working with Australian micro-influencers?
Do you like spending less on your marketing campaigns, reaching a more engaged audience, and building authentic connections?
Then you’ll love working with Aussie micro-influencers.
Keep in mind, you’ll need to assess the goals of your campaign to find out which influencer tier is right for you.
As we mentioned, it’s a myth that bigger is better when it comes to influencer partnerships. Millions of followers look great on paper. But reaching a large audience becomes harder the more it grows. Case in point, the average engagement for a macro-influencer (500,000+ followers) is 1.3%. This is 3x lower than nano-influencers.
Why is this the case?
Because smaller influencers typically have a more focused audience. These smaller audiences typically reflect a niche interest better than a massive audience. For example, Kylie Jenner may have 317 million followers but when she posts about her favourite make-up, not all of her followers have hit the ‘follow’ button for make-up tips.
In contrast, a micro-influencer with 5,000 followers in the fitness niche is more likely to have the bulk of their fans be interested in health, lifestyle, and fitness products.
In short, the perfect influencer comes down to your goals. Whether building community, driving website traffic, as a lead generator, or to create sales, the best influencers in Australia come in all shapes, sizes, and follower counts.
Why Sydney is so hot for Australian influencers
The Harbour City is world-renowned for its gorgeous beaches, great food, and Instagrammable locations. So it’s no surprise Sydney is a hotbed of Aussie influencers.
As Australia’s largest city, there’s no shortage of brands looking to generate interest, exposure, and sales. And on the flip side, there’s no shortage of consumers hungry for their next favourite product.
With 49% of social media users making a purchase based on an influencer’s recommendation, Sydney influencers have been leading the way whether you’re looking to make a splash on the fashion scene, fitness space, or other industries.
But with so many opportunities to partner with Sydney influencers, thought leaders, and trendsetters, there’s one challenging question that needs to be answered…
“How do you find the best Australian influencers???”
Don’t worry if you’re unsure how to answer that question. Because we’re going to answer it for you right now!!!
3 ways to find Australia’s best influencers on Instagram
#1 – Search for relevant hashtags
Influencers come in practically every niche. So it doesn’t matter if you’re looking for a #foodie, #traveller, or #beauty thought leader.
Using your brand’s Instagram page, you can search for specific hashtags to discover Instagram influencers in your target space. This approach will help show you what type of content is trending and what posts are popular on the ‘gram. You can choose to ‘follow’ relevant hashtags to personalise your feed or search for relevant hashtags that influencers are using and click through to their profile.
Once you’ve found an influencer, you’ll need to get in touch… but this process can become a time-consuming and expensive headache if you don’t have the right approach, templates, and tools.
Oh, and we wrote THE definitive guide to influencer outreach (packed full of tricks, tips, and free templates). Get it below.
#2 – Check out your competition
Instagram influencer marketing is NOT a ‘one size fits all’ strategy. You want to partner with social media influencers in your niche to make sure their followers are interested in your products and services.
And a quick and easy way to find relevant influencers is to check out your competition.
Start by collecting a list of your competitors, then check out their Instagram accounts. Instead of scrolling through their feed, navigate to tagged photos. Any influencer partnerships will likely have tagged photos here, so you’ll be able to click through to check out influencer follower counts, the vibe of their feed, and what type of engagement the branded posts received.
This approach is a HUGE time saver. If Instagram influencers are working with your competition, they are a). More likely to be suited to your industry and b). More likely to work with your brand because it fits their target audience.
So keep your friends close and your enemies closer.
#3 – Use theright.fit’s influencer database
Hiring Australian models and actors is easy because they’re repped by agencies. But connecting with Instagram influencers has typically been a challenge with manual outreach taking a looooong time.
No one wants to spend all weekend sending DMs or combing through hashtags looking for a suitable influencer.
And with theright.fit, you don’t have to.
An all-in-one influencer marketing platform, theright.fit brings together thousands of Australia’s best influencers across Instagram, Facebook, TikTok, YouTube, and more. You can filter by type whether you’re after a mummy influencer, travel influencer, fashion influencers… the list goes on.
And, without an agency middleman, you can chat with influencers, share your brief, choose your favourite, and get started on a campaign all inside one platform (we even generate contracts so you don’t need to worry about the legal stuff).
How to find Australian influencers on TikTok
TikTok has become a favourite social media platform for millions of people around the world – and Aussies are no exception.
Offering short, highly engaging video content and an intuitive feed, approximately 2.5 million Australians used TikTok in the first half of 2020. More than a way to pass the time during lockdowns, TiKTok represents a valuable opportunity for brands.
Because more than 60% of TikTok users are Gen Z (born after 1996).
Representing a generation on the precipice of adulthood (and the purchasing power they bring with them), partnering with Australian TikTok influencers can help you build brand awareness, reach a targeted audience, build credibility, and drive conversions.
Of course, it’s one thing to know how beneficial a TikTok influencer can be, and another to go out and vet content creators, check analytics, read reviews, and DM candidates. That’s why we’ve made it easy to filter influencers based on their platform of choice.
Using theright.fit, simply select ‘TikTok’ in the ‘Platform’ category and view the best TikTok influencers in Australia in one place.
Why reaching out to Australian influencers should be part of your digital marketing strategy
4 out of 10 consumers use ad-blocking technology.
If you’re running ads on Facebook or Instagram, you just lost 40% of your audience. When you’re paying big bucks to reach a targeted audience, it stings to know your audience might be removing themselves before you ever reach them.
Reaching out to Australian influencers sidesteps this problem and gives consumers what they want – authenticity. 61% of people trust influencer recommendations vs. just 38% of consumers who trust branded content. The numbers don’t lie – these people are moving away from ads and branded content and looking to friends, family, and their favourite influencers for endorsements instead.
Keep in mind, when you collaborate with an influencer you’ll unlock more than a way to drive sales. As we mentioned (and contrary to what many people believe), great influencer marketing campaigns aren’t about finding influencers with the highest number of followers and watching the cash register go into overdrive. Instead, reaching out to an Aussie influencer helps your brand at every stage of a customer’s journey.
- This might happen when a potential customer sees an influencer unboxing a product in their feed and realises it would make their life better.
- It could happen when they read about other IG or FB users chatting about a new product in the comments and feel inspired to check out your website.
- Or, it might happen when they hit ‘follow’ on your account because they’ve come to trust you and know your products and services are top-notch.
Whether your target audience is ‘ready to buy’ or still unaware that they have a problem, influencer marketing uses tactics like word of mouth and social proof to attract leads and customers.
Browse thousands of Australian influencers on theright.fit
Now that you know how to find the best Aussie influencers, you’ll have no trouble finding a creative partner to help you achieve your marketing goals.
Whether increasing brand awareness, building trust, or increasing sales, you’ve got all the tools you need to be successful. So it’s time to put what you’ve learned into practice!
If you’re a new brand, influencer marketing can help generate buzz and get people talking. And for more established brands, influencers can help drive sales and deliver a return on investment that slashes the costs you’d be paying for Google and Facebook ads.
Using theright.fit, you’ll enjoy the cost-effective and quick way to connect with and book Australia’s best influencers.
So what are you waiting for???