Brand tips

Tips for Casting a Model or Actor

tips for casting models actors|mirvac-job-details|mitchell-wick-portfolio|reviews-for-member-joseph-p

Looking to cast talent for your next project? Models and Actors provide high-quality content across video, stills, social media, ad campaigns, or TVC’s. Discover how to cast the perfect Model or Actor with our five top tips.

Hiring a Model or Actor brings quality and professionalism to any job, whether it’s the big screen, the small screen, or the smartphone screen. But casting a Model or Actor can be daunting. Where do you start? What should you look for? And how much should you pay?

To help answer these questions, we’ve put together our 5 top tips to make the casting process stress-free. We’ll cover the most important steps to cast an Actor or Model who’s the right fit for your campaign - let’s get right into it.

#1 - Be clear on your preferred theme or “look”

The more detailed and clear you are in what you’re looking for, the easier it will be to find the right match

For example, are you looking for a bohemian/beachy style shoot or a more corporate and conservative campaign? Once you’ve identified your theme, it’s easier to describe your ideal talent which makes it easy for suitable applicants to get in touch.

What to include in your Model or Actor brief:

  • Age range
  • Height
  • Hair colour
  • Ethnicity
  • Dress or pant size
  • Shoe size

The more detailed you are, the more suitable your submissions will be. Consider adding additional requirements like piercings, tattoos, or descriptive qualities (e.g. “must have a great smile” or “looking for an edgy model with a quirky style”). These descriptions will give Models and Actors an idea if they’re the right fit for you.

Visuals for Tips for Casting a Model or Actor blog

Looking for more tips on writing a catchy job listing? Click here for our simple 5-step guide to writing the perfect job listing

#2 - Review each talent’s portfolio

Each talent’s portfolio showcases a range of their photographic and video work to give you an indication of their experience and look. The more diverse the portfolio of images and showreels showcases, the more insight you’ll get into an Actor or Model’s experience and versatility. Taking time to browse a talent’s portfolio will let you know if they’re capable of showcasing the different looks you’re after (Models). Or achieving particular moves or emotions (Actors).

It’s always easier to visualise talent in your project once you’ve seen their work, and with a few clicks to their portfolio, you can. A talent’s portfolio also shows their previous experience, as well as any other brands, films, or TVCs they’ve worked on. tip: Each profile includes links to a talent’s social media profiles. Click through to see how they photograph naturally.

Visuals for Tips for Casting a Model or Actor blog

#3 - Set your budget

Defining your budget will help you determine the level of experience available in your price range, and the number of hours you’ll be able to hire talent. Setting your budget is done when setting up your job on the platform. Talking about money is never fun, but budget transparency helps both parties agree on project inclusions and exclusions.

For example, if your budget is tight, you may only be able to afford to use images across social media or your website - but not for print advertising, billboards, posters, or television. Discussing compensation and/or deals is critical to avoid miscommunication down the line. So add usage details and rates clearly upfront.

Visuals for Tips for Casting a Model or Actor blog

Unsure what rate is right for your job? We’ve written a handy guide to help you find the right talent at the right price.

Click here to read our official industry rates guide [2022 Edition]

#4 - Maintain open communication

Once a talent has applied for your job on, you can chat directly to them using our secure, built-in chat feature. Use this opportunity to ask them questions or discuss your project in detail. You can also share images in the chat, or organise a Zoom casting, so there are plenty of tools to help you decide who is the best fit for your project.

Need a refresher on a successful casting? Click here to learn how to hold a casting

#5 - Read reviews

When hiring a Model or Actor, you can see their ratings and past reviews on their profile. Reviews make it easy to see which brands have endorsed your preferred Actors or Models, and star ratings give you a quick and easy way to gauge past performance. The more 5-star reviews earned, the more confident you can feel in your talent’s experience and ability to deliver on your shoot.

Visuals for Tips for Casting a Model or Actor blog
Visuals for Tips for Casting a Model or Actor blog
Congratulations! You’re up to speed on casting the best Models and Actors for your next job. Click here to post a job now

Read Next

Influencer Briefing Guide: What Should An Influencer Proposal Include?

The creative process can sometimes feel like navigating uncharted territory. With so many ideas to map out and endless opportunities for how they’re brought to life, some good direction is essential. Creating strong content is only as strong as its concept, especially for influencer campaign partnerships. What are you trying to say? Who are you talking to? What do you want your audience to get out of it? The answers to these questions become the very foundation of every influencer brief. Securing a partnership with a popular influencer or social media personality may appear to be the most difficult part, but it is merely the beginning. A solid influencer brief is required because more often than not, poor briefs are detrimental to meeting your campaign goals. You might be pressured to meet a deadline for running the influencer campaign, but if you want a higher ROI, you must ensure that your brief highlights your expectations from the get-go and at the same time provide inspiration so that influencers understand what's required of them.

Pinterest Marketing Strategy: How to Get The Most From Your Business Pinterest Account

Pinterest is the second largest search engine next to Google.

How to find The Best TikTok Influencers [5 Proven Strategies For Your Brand]

Did you know 9 out of 10 TikTok users open the app multiple times a day? With a loyal audience regularly turning to TikTok, the value, reach and persuasive power of a TikTok influencer is obvious – but they’re not always easy to find. Here’s how you find Australia’s best TikTok influencers.

What should I pay for models, actors and influencers? An industry guide on rates

Some of the top questions we get asked include "What should I charge for Instagram influencers?" and for clients, "How much money should I pay a micro-influencer?" The questions come from seasoned professionals in the industry and newbies alike. It's no surprise that there are individuals on social media who are able to charge good money for pushing certain products and services. How much should you pay them? What's the going rate for featuring your product on the feed of a Facebook or Instagram influencer, for instance? We have put together some standard industry talent and influencer rate cards with guide rates to help you set your budget for your next project. We understand keeping clients’ budgets in mind and keeping the rates fair for talents always requires a delicate balance, so take your cue from this information we're freely sharing to get a better idea of how it works in the industry. Here is a guide to help you decide on most money matters -- what would be the best amount of compensation for the services of influencers and talents who can spell success for your influencer marketing campaigns.

Latest Articles

Luccas’s remarkable journey, balancing the realms of content creation, modeling, and football coaching, exemplifies the potential of dedication, authenticity, and adaptability. His story encourages us to pursue our passions, maintain unwavering determination, and forge our own unique path.