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You've thought about using influencer marketing to help grow your audience, increase brand exposure, and drive sales.But have you thought about *how* you'll measure the success of your campaign?Although most brands understand the benefits of using influencers, they still struggle to measure return on investment. In fact, according to ‘The State of Influencer Marketing’ report by Linqia, 65% of marketers continue to see calculating ROI as their top influencer marketing challenge.As influencer marketing evolves, it's crucial you know how to identify and track key performance indicators (KPIs). The worst way to measure a campaign is based on 'vanity metrics', or numbers that don't directly help your brand (e.g 'likes').To help you take control of your next influencer campaign, here's everything you need to know.

Engagement rate in influencer marketing is used to measure the level of interaction a social media influencer typically receives on their content. Simply put, it is the percentage of the influencer’s audience that responds to their content.

Everyone can take a photo. But not everyone is a photographer. With a platform offering the best photographers in Australia (and internationally), we know a thing or two about affordable photography hire. Read on to learn everything you need to know to book a top photographer at a price that works for you.

One of the world’s busiest opera companies, presenting more than 600 performances every year. Opera Australia is the biggest employer in the Australian arts industry, employing a huge range of people including stage managers, wig-makers, and scenic artists.

When it comes to being the best seller and making quality sparkling wines you know at the top of your mind it’s going to be Henkell. Their sparkling wines can be found globally in more than 100 countries and have been the pioneer and market leader for sparkling wine even at the end of the 19th century.They were looking for a casual and fun shoot to post on their social media and website. Henkell wanted an easy breezy casting process and decided to go to theright.fit to book their models.

They were looking for models and actors that had a natural and approachable aura to launch their upcoming new look to be posted on their website and across all social media accounts. Stoneleigh wanted to take photos and a few videos to post as reels or stories and preferred if the talent had acting/modelling experience.

If we haven’t made it clear yet how important your portfolio bio is, we’ll just say it one more time – your portfolio bio is everything!

So your profile says it's only 67% complete.. or worse, even less! What do you do now? We all know 100% complete profiles are the ones that land the gigs. Here's the sections you need to ensure you're completing to get that profile looking like a 10 out of 10!

By setting your own rates, clients can see roughly what they should offer, so no one wastes anyone’s time. If your minimum rate as a model is $200/HR, you don’t want a client to offer you a full day job (8-hour shoot) for $200. Being upfront from the initial stages will make the whole process more streamlined for everyone involved.