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You've thought about using influencer marketing to help grow your audience, increase brand exposure, and drive sales.But have you thought about *how* you'll measure the success of your campaign?Although most brands understand the benefits of using influencers, they still struggle to measure return on investment. In fact, according to ‘The State of Influencer Marketing’ report by Linqia, 65% of marketers continue to see calculating ROI as their top influencer marketing challenge.As influencer marketing evolves, it's crucial you know how to identify and track key performance indicators (KPIs). The worst way to measure a campaign is based on 'vanity metrics', or numbers that don't directly help your brand (e.g 'likes').To help you take control of your next influencer campaign, here's everything you need to know.

Engagement rate in influencer marketing is used to measure the level of interaction a social media influencer typically receives on their content. Simply put, it is the percentage of the influencer’s audience that responds to their content.

Everyone can take a photo. But not everyone is a photographer. With a platform offering the best photographers in Australia (and internationally), we know a thing or two about affordable photography hire. Read on to learn everything you need to know to book a top photographer at a price that works for you.

Magpie Distilling sought out theright.fit's influencers to help promote their new Gin brand for the Sydney World Pride 2023 celebration. The company was looking for a brand advocate with strong connections to the LGBTQI+ community. 

Discover Ellesse's latest seasonal range with confident and energetic models who embody the brand's values of individuality. Partnering with theright.fit for an exciting collaboration.

Lounge Lovers is an Australian furniture retailer that provides exactly what the market truly wants: quality furniture at an accessible price. They achieve this positioning by perfectly balancing comfort, function, and design. Recently, Lounge Lovers went to theright.fit looking for two female models to show off various pieces of furniture and repurpose them for use across critical digital assets such as the company's Instagram and website.

Uncover the power of authentic influencer marketing, connecting genuinely with your audience, balancing content, and measuring success. Unleash your influence as a trusted guide on your audience's journey.

Unleash your creative potential as a talent with our blog. Discover powerful strategies to overcome creative blocks, stand out with an enticing bio, and captivate brands. Elevate your online presence, unlock brand opportunities, and become a creative force in your industry. Join us and unleash your full creative potential today!

Are you an influencer or content creator who finds yourself hitting creative roadblocks, struggling to generate fresh ideas, or feeling stuck in a creative rut? Don't fret, you're not alone. In the fast-paced world of influencer marketing and content creation, creative blocks can hinder even the most talented individuals. But fear not! In this article, we will explore eight powerful strategies and techniques tailored specifically for influencers and content creators to break through those barriers, tap into your creative wellspring, and propel your content to new heights. Get ready to unlock your creative genius and captivate your audience like never before!