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Industry Insights 5: Measuring ROI on an influencer campaign

Industry Insights 5: Measuring ROI on an influencer campaign

OUR EXPERTS:

Alyce Tran, Co-founder and Creative Director of TDE & Founder and CEO of In The Round House

Amaury Tréguer, Executive Director Social at Red Havas

“You can’t track that”….

Um… actually you can and we are here with our industry experts to tell you how!  

The biggest myth when it comes to Influencer Marketing is the ROI of the campaign can’t be tracked. This simply is not the case, there are so many unique platforms and softwares that enable you to track your campaign through qualitative and quantitative frameworks, giving greater depth and understanding of your brands performance.

Having said this, how do you know what to expect? What are the best platforms to use? Where can you find these answers?

Get comfy and tune in to hear our experts tackle this BIG BIG question.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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