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While most marketers know the proven value of influencers, there’s one tactic many brands aren’t utilising to maximise their influencer marketing ROI.

The biggest myth when it comes to Influencer Marketing is the ROI of the campaign can’t be tracked, but this simply is not the case.

Here are 5 things you can do to improve the Return on Investment (ROI) that you can achieve through influencer marketing.

If you’re running a small business and wondering how the influencer marketing industry can work for your particular niche, here are some tips.

Are you struggling to turn followers into sales?? Take a look at the latest influencer trends predicted to boost your ROI.

Influencer marketing works because results can be achieved by having the right people spreading brand message on social media.

Discover the pros and cons of paid, gifting, and commission-based creator partnerships. Find the best fit for your brand to achieve goals like engagement, ROI, or authentic exposure.

Discover the ins and outs of Instagram promotion including what a boosted post means, its costs, effectiveness, and valuable tips to enhance your promotional efforts. Learn if boost posts on Instagram are free and how to leverage them effectively for optimal results.

Learn the Dos and Don'ts of Influencer Marketing. We are giving you the ultimate guide on how to have a more successful marketing strategy

Engagement rate in influencer marketing is used to measure the level of interaction a social media influencer typically receives.