Talent tips

How to Get Your First Brand Deal: 10 Insider Tips for Creators Without a Big Following

Learn 10 actionable tips to land brand deals as a content creator. Build your niche, engage authentically, and leverage platforms like The Right Fit for collaborations.

1. Build Your Personal Brand

Define your niche and stay consistent with your content. Whether it's beauty, travel, or fitness, brands are drawn to creators with a clear identity.

2. Post Consistently

Brands look for creators who are active and regularly post high-quality content. Keep your feed fresh and on-topic.

3. Engage With Brands

Interact with the brands you love. Tag them in your posts, comment on their updates, and use their hashtags. Genuine engagement can increase your visibility.

4. Create User-Generated Content (UGC)

UGC is content created by real users, which brands love. Share authentic reviews, photos, or videos showcasing their products. It shows your skills and may catch their attention for future collaborations.

5. Leverage Platforms Like The Right Fit

Platforms like The Right Fit connect creators with brands looking for collaboration. It’s a great place to find campaign opportunities even if your following isn’t huge.

6. Highlight Your Engagement Metrics

Brands are often more interested in engagement rates than follower counts. Show them how your audience interacts with your content—likes, comments, shares, and meaningful engagement are key.

7. Pitch Directly to Brands

Don’t wait for brands to come to you—reach out! Craft a short, professional pitch highlighting what you can offer, your engagement rates, and why you'd be a good fit for their brand.

8. Showcase Past Collaborations

If you’ve worked with any brands before, even small partnerships, showcase them on your profile or media kit. It helps build credibility.

9. Collaborate With Other Creators

Partnering with other creators can help expand your reach and build relationships that could lead to more brand opportunities.

10. Stay Authentic

Brands value authenticity. Be true to yourself and only partner with brands you genuinely love. Your audience can tell when you're being authentic, and so can brands.


You don’t need a massive following to land brand deals. By focusing on your niche, engaging with your audience, and proactively reaching out to brands, you can start collaborating sooner than you think. Explore opportunities on platforms like The Right Fit and get ready to make your mark as a creator!