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Models: Edible Beauty

Models: Edible Beauty

Edible Beauty Australia

As consumers become more vocal with their feedback on advertising campaigns, the message they are presenting to brands is clear – diverse and inclusive content is something that brands should be striving for in this day and age. Edible Beauty Australia provided an incredible example of true beauty via their latest campaign using talent from theright.fit.

Edible Beauty Australia recently came to theright.fit in search of some influencers to work with. Their briefs included two pregnant models, a female model aged 50+ and female models aged 25-35 years old.

They also wanted the models to have a social following, and be able to amplify the campaign by sharing behind the scenes content at the shoot day, as well as releasing the final images to their followers to announce their involvement with the brand.

In one of their many posts featuring talent booked through theright.fit platform, they stated how “Unique is beautiful!” And aren’t they right!

Edible Beauty Australia sourced all talent for the campaign via the platform, specifically looking for models who were comfortable in their own skin and could bring a unique voice to the brands marketing message when speaking to their own followers.

Executing the campaign with a budget under $10k, the brand created gorgeous content, with images to be used online indefinitely; on both their own social channels & the influencers, the website and an Edible Beauty E-book.

A great example of a brand integrating influencers with a real and authentic story to tell to their audience as part of a broader campaign.

If your brand is looking for talent, we have the perfect person for you. Visit theright.fit to find them today.

Talent booked through theright.fit:

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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