AI-powered influencer marketing
Find, connect, and manage influencer partnerships
The Right Fit is the AI-powered influencer marketing platform built for fast-moving brands, not enterprise giants.
Matchie Assistant
Meet Matchie, your AI influencer marketing assistant
Matchie helps you instantly create a brand snapshot, recommend ideal creators, and draft briefs that get real responses. It’s learning new skills every week, and we need your help to put Matchie through its paces as it grows smarter with every collaboration.
Inbound and outbound creator discovery
Creator Search: Search over 200M creators
The Right Fit’s new creator search helps you find creators by location, audience location and more. Vet creators before you reach out with detailed analytics and audience authenticity scoring.
BriefCast: Creators find you
Match with creators who align with your goals — and love what you do From budget-friendly gifting to paid collaborations, receive applications within minutes from motivated creators.
Connect with creators
Vet Creators with detailed analytics
Get instant insight into a creator’s performance, audience, and past collaborations, all before you reach out. Matchie’s detailed creator analytics help you reduce risk and find the perfect fit for every campaign
Assisted outreach: Connect & convert
Get more replies and less clutter with AI-assisted outreach. When a creator responds, a chat opens automatically in-platform so you can move from outreach to agreement seamlessly.
Manage and optimise collaborations
Creator lists: Your creator CRM
Forget messy spreadsheets, keep every creator you discover in one place. Build lists, add notes for your team, and use built-in analytics to decide who’s right for your next collaboration.
Manage campaigns with no middleman
Negotiate terms, book talent, approve deliverables, and manage payments — all in one place. No agents, no middlemen — just direct, transparent partnerships that work.
From first sale to global scale—36,000+ brands trust us to grow
Start free. Scale when you're ready
Core gives you everything you need to run paid creator collaborations end to end — brief, applications, proposals, and payments. Pro adds gifting collaborations, deeper analytics, and Enrichment to help you move faster and choose with more confidence.
Core
$0.00
Everything you need to source creators and complete paid collaborations
Ulimited BriefCasts for paid collaborations
Search 350M+ creators across IG, TikTok & YouTube
Brand reports
Creator lists
$79/month
Everything in Core plus...
100 credits/month to unlock richer data and compare creators
3 BriefCasts/month for gifting collaborations
Creator analytics to back your decisions
Priority chat & email support when you need it
For teams that want a managed approach. We help plan, execute, and manage creator collaborations from brief to completion.
Frequently asked questions
The Right Fit is a creator collaboration platform where brands share a brief and motivated creators apply directly. You choose who you work with from a shortlist of high-intent applicants — no cold outreach, no chasing, no guesswork.
Share a brief describing your campaign. It's broadcast to matched creators across our network, and applications start arriving within minutes. You review applicants in your Responded List, send a Proposal to your preferred creators, and manage the collaboration through to payment — all in one place.
Most platforms are search-and-outreach tools — you find creators and hope they respond. The Right Fit inverts that. Creators apply to you, which means every conversation starts with a creator who's already read your brief and wants the work.
The Core plan is free. You can share a brief, receive applications, and book creators at no cost. The Pro plan is US$79 per month and unlocks advanced tools including Enrichment, Creator Analytics, and gifting collaborations.
The first application typically arrives within 9.5 minutes of sharing a brief. Campaigns receive an average of 79 applications, giving you a meaningful shortlist to choose from without any manual outreach.
