AI-powered influencer marketing
Find, connect, and manage influencer partnerships
The Right Fit is the AI-powered influencer marketing platform built for fast-moving brands, not enterprise giants.
Matchie Assistant
Meet Matchie, your AI influencer marketing assistant
Matchie helps you instantly create a brand snapshot, recommend ideal creators, and draft briefs that get real responses. It’s learning new skills every week, and we need your help to put Matchie through its paces as it grows smarter with every collaboration.
Inbound and outbound creator discovery
Creator Search: Search over 200M creators
The Right Fit’s new creator search helps you find creators by location, audience location and more. Vet creators before you reach out with detailed analytics and audience authenticity scoring.
BriefCast: Creators find you
Match with creators who align with your goals — and love what you do From budget-friendly gifting to paid collaborations, receive applications within minutes from motivated creators.
Connect with creators
Vet Creators with detailed analytics
Get instant insight into a creator’s performance, audience, and past collaborations, all before you reach out. Matchie’s detailed creator analytics help you reduce risk and find the perfect fit for every campaign
Assisted outreach: Connect & convert
Get more replies and less clutter with AI-assisted outreach. When a creator responds, a chat opens automatically in-platform so you can move from outreach to agreement seamlessly.
Manage and optimise collaborations
Creator lists: Your creator CRM
Forget messy spreadsheets, keep every creator you discover in one place. Build lists, add notes for your team, and use built-in analytics to decide who’s right for your next collaboration.
Manage campaigns with no middleman
Negotiate terms, book talent, approve deliverables, and manage payments — all in one place. No agents, no middlemen — just direct, transparent partnerships that work.
From first sale to global scale—36,000+ brands trust us to grow
Try the new AI-powered features for free
Experience everything we have to offer with full access to PRO features — free while we’re in early access. No credit card required, just smarter creator matching and campaign management from day one.
Core
$0.00
Free now and always
Includes creator recommendations, brand reports, creator lists and BriefCast for paid collaborations.
FREE
Free till November 15 2025
No credit card required
Includes early access to PRO features like creator search, analytics and BriefCast as well as future releases including assisted outreach and campaign reporting.
Frequently asked questions
Matchie is free for a limited time because we want to get as many people using it as possible early on. This helps us confirm that the new features — and our AI-first approach — are genuinely valuable to brands like yours.
Your feedback plays a big part in shaping where we go next. Tell us what’s working, what’s not, and what you’d love to see — and we’ll build this thing together.
When we say AI-powered, we mean that artificial intelligence is working behind the scenes to simplify and enhance every step of your collaboration journey.
From the moment you share your website URL, Matchie starts understanding your brand — its style, audience, and creative direction — so it can recommend creators that genuinely fit. Our Matchie Assistant then helps you craft a brief that creators are more likely to respond to, saving you time and improving your creator outreach response rate.
Over the coming weeks, Matchie Assistant will become even more deeply integrated into the platform — helping you discover new creators, manage collaborations, and make sense of your campaign performance with intelligent insights.
It’s important to us that we’re not adding AI features for AI’s sake. Every AI feature we build is designed to help you, not just impress you for a moment — making your workflow faster, simpler, and more effective.
Our free trial runs until November 15, 2025.
We’re still finalising pricing and would love to hear your thoughts as we shape it — especially if you’re a small to medium size brand. What we can share now is that pricing will be within reach for smaller brands, offering enterprise-level creator search, creator marketplace access and eventually campaign reporting — without the enterprise price tag or the drawn-out sales process. IYKYK.
For now, yes — if you’d like to try new features such as Creator Search, BriefCast, Creator Analytics, and Creator Lists, you’ll need to create a new Matchie account.
This setup allows us to test and refine these AI-powered tools before they’re fully integrated into The Right Fit.
After November 15, 2025, we’ll begin bringing these features directly into the existing brand experience on The Right Fit, so you’ll be able to access everything from one place.
