AI-powered influencer marketing
Find, connect, and manage influencer partnerships
The Right Fit is the AI-powered influencer marketing platform built for fast-moving brands, not enterprise giants.
Matchie Assistant
Meet Matchie, your AI influencer marketing assistant
Matchie helps you instantly create a brand snapshot, recommend ideal creators, and draft briefs that get real responses. It’s learning new skills every week, and we need your help to put Matchie through its paces as it grows smarter with every collaboration.
Inbound and outbound creator discovery
Creator Search: Search over 200M creators
The Right Fit’s new creator search helps you find creators by location, audience location and more. Vet creators before you reach out with detailed analytics and audience authenticity scoring.
BriefCast: Creators find you
Match with creators who align with your goals — and love what you do From budget-friendly gifting to paid collaborations, receive applications within minutes from motivated creators.
Connect with creators
Vet Creators with detailed analytics
Get instant insight into a creator’s performance, audience, and past collaborations, all before you reach out. Detailed creator analytics help you reduce risk and find the perfect fit for every campaign
Assisted outreach: Connect & convert
Get more replies and less clutter with AI-assisted outreach. When a creator responds, a chat opens automatically in-platform so you can move from outreach to agreement seamlessly.
Manage and optimise collaborations
Creator lists: Your creator CRM
Forget messy spreadsheets, keep every creator you discover in one place. Build lists, add notes for your team, and use built-in analytics to decide who’s right for your next collaboration.
Manage campaigns with no middleman
Negotiate terms, book talent, approve deliverables, and manage payments — all in one place. No agents, no middlemen — just direct, transparent partnerships that work.
From first sale to global scale—36,000+ brands trust us to grow
Simple pricing that scales with how you work
Core gives you the tools to discover creators, connect, and run paid collaborations end to end. PRO adds gifting collaborations and deeper analytics to help you assess creator fit and performance.
Core
$0.00
Everything you need to discover creators and complete paid collaborations
Ulimited BriefCasts for paid collaborations
Search 350M+ creators across IG, TikTok & YouTube
Brand reports
Creator lists
$79/month
Everything in Core plus...
100 credits/month to unlock richer data and compare creators
3 BriefCasts/month for gifting collaborations
Creator analytics to back your decisions
Priority chat & email support when you need it
For teams that want a managed approach. We help plan, execute, and manage creator collaborations from brief to completion.
Frequently asked questions
When we say AI-powered, we mean that artificial intelligence is working behind the scenes to simplify and enhance every step of your collaboration journey.
From the moment you share your website URL, The Right Fit starts understanding your brand — its style, audience, and creative direction — so it can recommend creators that genuinely fit. Our Matchie Assistant then helps you craft a brief that creators are more likely to respond to, saving you time and improving your creator outreach response rate.
Over the coming weeks, Matchie Assistant will become even more deeply integrated into the platform — helping you discover new creators, manage collaborations, and make sense of your campaign performance with intelligent insights.
It’s important to us that we’re not adding AI features for AI’s sake. Every AI feature we build is designed to help you, not just impress you for a moment — making your workflow faster, simpler, and more effective.
For now, yes — if you’d like to connect with creators and try new features such as Creator Search, BriefCast, Creator Analytics, and Creator Lists, you’ll need to create a new account.
