Case studies

Influencer campaign: Glasshouse & Circa Home Hand Sanitiser

Influencer campaign: Glasshouse & Circa Home Hand Sanitiser

BUDGET                          $100-$2k per talent plus managed service fee      

TURNAROUND                10 days    

TALENT APPLIED            200+  

TALENT BOOKED            19

 

When COVID struck, iconic Australian fragrance brand Glasshouse and their sister brand Circa Home, quickly pivoted their production resources to be able to deliver high quality hand sanitiser to meet the needs of Australian's. To launch this new product in market, they came to theright.fit to create an execute an influencer marketing strategy to drive awareness and sales.

Utilising our Managed Service, we managed both campaigns end to end for the brands. From identifying their unique target audiences, we then presenting a list of suitable & vetted influencers who would resonate with each of these brands. The vetting and negotiation process included us ensuring their target demographic matched the desired customer audience, checking for high Australian audience, fraud follower detection, audience quality score, high engagement rate and no competitive brand engagements. Our team then also managed the content approval and posting process, and post campaign reporting and insights, including brand sentiment.

Reaching over 120k+ uniques, and receiving over 1000 positive comments, the brand not only sold out of their first drop, but through the charity element of the campaign built strong brand affinity.

We also ensured the brand received all the high res images to utilise for their own social media channels, and facebook advertising to retarget consumers and further increase conversions.

If you'd like us to run your next influencer campaign, please get in touch!

If you need talent or influencers for your next campaign, we’ve got you covered. With over 14,000 people in the marketplace available for work, we’re sure we have the perfect match for you. Simply post a listing of what you need, and let the talent come to you! It’s faster, more efficient, and more affordable than using an agent or manager. Get started today!

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